The Sturgis® Motorcycle Rally is the experience of a lifetime in a place where local people can still show you a thing or two about hospitality and visiting exhibitors can show you anything and everything you’d want or need to dress you up or dress up your bike. Or heck, just buy a new one while you are here! Harley-Davidson and Victory introduce their new models each year during the Rally and you can demo virtually every kind of bike on the market – custom, V-Twin or metric. It’s like being a kid again, in a candy store. Only better! Because in addition to the bikes there are concerts and races and bike shows.

Incredible roads like Needles Highway, Iron Mountain Road, the Wildlife Loop, Vanocker Canyon Road and Spearfish Canyon take you to amazing destinations – Mount Rushmore National MemorialCuster State ParkCrazy Horse MemorialBear Butte State Park, the Badlands and Devil’s Tower National Monument. Highway 14A’s big, wide turns transport you to the infamous town of Deadwood and the mining town of Lead, and the awe inspiring Highway 385 meanders past towns like Hill City, Silver City and Custer, all contained in the Black Hills National Forest. It’s breathtaking and it’s glorious and it will make you want to come back.

Go to the official Sturgis website for more info